The Scout blog
Plain talk about AI visibility.
How AI assistants describe and recommend local businesses — what shapes those answers, and what you can actually do about it. Honest, jargon-light, written for owners and the people who market for them.
What is Generative Engine Optimization?
When customers ask ChatGPT or Perplexity for a recommendation, they get a short list of names — not ten blue links. GEO is the practice of earning a place in that answer. Here's what it is, how it differs from SEO, and where to start.
Read the postHow AI assistants decide which local businesses to recommend
The engines don't rank pages — they assemble an answer from what they can verify about you. We break down the signals that move that judgment, and why two similar businesses can get very different treatment.
Read the postSee where you stand before you read another word.
Your Prompt Score shows how AI describes and recommends your business today — and the specific fixes that move it.